I Thought About You | Barcelona, Spain
A plaque (lower left) containing a memory that Montjuic holds (2002)
In 2002, the city of Barcelona hosted the International AIDS Conference and wanted a project that would communicate the impact of AIDS on the city in a more unusual way than the usual poster campaign, so they asked me for some ideas.
I went to Barcelona and started a media campaign that asked the city the following:
“Think of someone you know who has been lost to AIDS.”
“Think of a specific memory of that person.”
“Where did that memory take place?”
“Please share those memories with us.”
Each memory was placed on a plaque, and overnight on the eve of the conference, each plaque which described a memory of a person lost to AIDS was installed in the exact location where that memory happened. As people woke up and went about their day in Barcelona the next day, the city itself began to share the memories it stored. A bus stop where someone had their first kiss, a bench where someone first told someone they loved them…
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