Adopt a stream:
Engaging school children with water ecologies by adopting a local stream. I have recently come across another version of this concept for corporate offices to "adopt a highway." They'd look after a section of the highway (picking up rubbish etc) and is allowed to place a bill board along that section for free.
http://www.watercare.co.nz/community/water-in-schools/adopt-a-stream/Pages/default.aspx
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